From Earth to the Moon and Back 6x: How Data Drives Digital

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For businesses today, we live in a Data Economy, where high-quality data has become one of the most valuable commodities in pursuit of global growth. No place is that demand more prominent than in digital marketing.

Today companies are spending in the neighborhood of $11 billion a year worth of transactions on digital data to support…

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It’s Time For a Change of Season

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Maybe it’s the spring bloom underway here in the Northeastern part of the United States that has set my hopeful tone for renewal and growth. Seeing the yellow daffodils and forsythia that highlight my home’s front path always brightens my outlook. As they say, “Hope springs eternal.”

While I don’t think it was planned according…

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Capital Markets’ Regulatory Burden: The Case for FIBO as a Relief

stock-exchange-1222518_1920The financial industry expends so much effort to meet its difficult regulatory requirements that its ability to invest in innovative technologies is severely curtailed. However, many in the industry now find that investments in data standards—such as Financial Industry Business Ontology (FIBO)—may create an improved path to meet the requirements of BCBS239…

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Think Data First, Platform Second – Why Data Fuels MDM

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As the volume of data coming into organizations – from both internal and external sources – continues to grow and makes its way across departmental systems in many different formats, there is a critical need to create a single, holistic view of the key data entities in common use across the enterprise. Master…

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Will Businesses Like Facebook’s New Reaction Buttons?

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New Data Will Reveal How Customers Really Feel

If you recently updated your Facebook status, you may see a wide array of responses that goes beyond the fabled “like” riposte the social media platform has become known for. Last month Facebook unveiled “Reactions,” which offers its users five additional ways to express their…

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Skills That Matter in a World Awash in Data

animal-197161Original content found on www.linkedin.com/skills-matter-world-awash-data

There is a paradox put forth by the French philosopher Jean Buridan which is commonly referred to as Buridan’s Ass. One interpretation goes something like this: Take a donkey and stake it equidistant between two identical piles of hay. Since the donkey is incapable of rational choice and the…

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Data and Instinct – Inspiration’s Yin and Yang

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With all the momentum around the easy access to customer data across the digital landscape and the variety of tools that let marketers make quick sense of that data, some might think human intuition is becoming obsolete.

We’re here to say human instinct is alive and well in the world of IoT and Big Data….

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The Six Steps of Account-Based Marketing Data Analysis

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Account-based marketing is a B2B marketer’s direct path to driving customer growth and loyalty. While there’s been a lot of hype about ABM over the last year, here at Dun & Bradstreet we’ve been providing the commercial data and analytics our customers use to inform their account-based strategies. It’s something we believe in and…

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Data Dialogue: CareerBuilder Consolidates CRMs, Identifies Hierarchies and Provides Actionable Insight for Sales Enablement

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A Q&A with CareerBuilder’s Director of Sales Productivity  

CareerBuilder, the global leader in human capital solutions, has evolved over recent years to better meet marketplace demands. “We’ve moved from transactional advertising sales to a software solution, which is much more complex with a longer sales process and a longer sales…

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Breaking Down the Business Relationships in Breaking Bad

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How Saul Goodman Can Teach Businesses About the Value of Understanding Relationships

This week, TV viewers witnessed the return of Jimmy McGill, a scrappy and indefatigable attorney struggling for respect and reward. Spoiler alert: If you watched Breaking Bad, you know the upstart Albuquerque lawyer goes on to become Saul Goodman, the lawyer…

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