2014: The Year of Data Analytics

BigDataIBMAs the year draws to a close, there is the inevitable parade of year-end lists and New Year predictions. And yet, the one from our friends at LinkedIn stood out, because it reinforces two big themes we’ve been watching and discussing: the impacts of Big Data and Digital Marketing.

This month, LinkedIn published a post about the 25 Hottest Skills that Got People Hired in 2014. And what skill is right at No. 1? Statistical analysis and data mining.

“We live in an increasingly data-driven world, and businesses are aggressively hiring experts in data storage, retrieval and analysis,” wrote the post’s author, Sohan Murthy. “Across the globe, statistics and data analysis skills were highly valued. In the U.S., India, and France, cloud and distributed computing skills were in particularly high demand.”

Also on the list were Business intelligence (#6) and Data engineering and data warehousing (#11).

The post cites the “rise of the technical marketer” as one of the most significant trends in 2014. And it shows. SEO/SEM marketing (#5), Marketing campaign management (#12), and Digital and online marketing (#25) all made the Top 25.

How important will technical marketing become in the next few years? Very important, we think. According to this Forbes post, CMOs will outspend CIOs on IT by the year 2017. (The prediction first came from Gartner analyst Laura McLellan in 2012.) As demand for data analytics and digital marketing ratchets up, it seems like that prediction may very well come true.

Image credit: IBM Curiosity Shop

Posted in Big Data, Data Quality, Sales & Marketing by Lisa Petrucci

Lisa Petrucci is Vice President of Dun & Bradstreet Global Alliances and Partnerships.

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