Don’t call us D&B anymore. After 173 years in business, Dun & Bradstreet is modernizing its brand. Yesterday, the company unveiled its new logo, tagline, colors and brand values. It also cemented its name: Dun & Bradstreet, with a few exceptions.
I was surprised to learn that Dun & Bradstreet were actually people, way back when. In case you don’t know Dun & Bradstreet’s history, here’s a short version.
Lewis Tappan was a N.Y. abolitionist who founded the credit company in 1841. Robert Graham Dun stepped into the picture 18 years later, renamed the company R. G. Dun, and expanded it across the U.S. and overseas. His fierce rival? Another credit agency named John M. Bradstreet. Both companies got battered by the Depression and, in 1933, agreed to merge. The combined company thrived. It was a victory of collaboration and leadership – one that we have not forgotten 82 years later.
The new brand is part of a larger effort to transform Dun & Bradstreet to meet the needs of modern business people. To find new uses for business data. To bring better quality data into applications and enterprises, so people don’t have to wonder if basic information – things like contact names, business addresses and phone numbers – is accurate. Because whether your client is a sales rep, marketing manager or a data analyst, everyone’s got something better to do than check email addresses.
To learn more about Dun & Bradstreet CEO Bob Carrigan’s vision for moving the company forward, check out his video interviews with the Wall Street Journal and CNBC. The new logo and brand values are yet another step toward joining the 21st Century – with our partners and customers at the very center of our efforts. We hope you enjoy our new look.