Improve B2B Targeting with Relevant Data

Audience Solutions Data SheetIMAGEWhen it comes to finding and winning new business prospects, trustworthy data can be a great help. It’s a new world out there – one in which business decision-makers do their own due diligence, using the web, social media and word of mouth. So having great digital marketing tools will help, along with relevant data, to ensure marketing campaigns deliver great results.

As a first step toward helping sales and marketing teams reach their target audiences, Dun & Bradstreet is launching a a new set of capabilities, called Audience Solutions, to address the opportunity commercial data brings to B2B digital marketing. With the world’s largest commercial database and growing digital marketing expertise, Dun & Bradstreet can now offer marketing leaders a way to understand critical audience segments.

Armed with the right information and insight, B2B marketers can craft targeted messages and campaigns that resonate with their audiences and ultimately help to develop high-value, profitable relationships.

How can marketers get access to Dun & Bradstreet Audience Solutions content? We’ll be delivering it through our growing network of top-tier digital marketing partners, starting today with Oracle. You can access Dun & Bradstreet content on Oracle’s BlueKai Audience Data Marketplace and use it as part of the Oracle Data Cloud service, which helps marketers create and deliver more relevant ad campaigns.

Want to learn more about how Dun & Bradstreet data informs B2B sales and marketing processes? You can check out this blog post on The Four A’s of Data Management by Anudit Vikram, Chief Product Officer of Dun & Bradstreet Audience Solutions.

If you are attending Oracle Data Cloud Summit in New York this week, we’d love to talk with you about this new aspect of our partnership with Oracle. We’ll be part of a panel, The Recipe for Success: Understand Your Data Ingredients, on May 20, 2015 at 2:30pm. Hope to see you there!

Posted in Data Quality, Sales & Marketing, Strategic Partners by Michael Bird

Michael Bird is the General Manager of Dun & Bradstreet NetProspex

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