A Striking Proposition: Big Data as a Service

Information Superhighway

All right, I have to admit my favorite acronym from 2013 is BDaaS, or Big Data as a Service. Just say it, and it will make you smile. The cloud has brought us a number of ‘as a Service’ platforms – think SaaS, PaaS, DaaS and IaaS, to name a few. BDaaS promises companies of all sizes access to a powerful technology infrastructure, cloud storage, giant pipes to move data quickly and securely, and analytics know-how to ask the right questions and get meaningful answers.

Using BDaaS, businesses can derive insight from many disparate data sources – like the Internet of Things, social media and corporate data – flowing at real-time speeds through the ether. And it gives businesses access to a key resource in short supply: talented people. In 2015, only one-third of the nearly 2 million IT jobs in the U.S. will be filled, predicts Gartner. The growth in Big Data jobs and cloud computing businesses is already impacting hiring trends.

What’s fascinating about BDaaS, and in fact all of the as-a-Service platforms, is that they level the playing field for businesses. They make massive compute power and a huge breadth of data sources available to any company – not just the elite few that can handle a massive CapEx outlay, usually a burden that has little correlation to the enterprise’s core business.

By some accounts, BDaaS is set to take off in 2014, and it’s easy to see why. Besides being a fun acronym, BDaaS delivers actionable insights based upon strategic decisions made with relevant, real-time data. It provides robust, dynamic, high-quality data through a managed secure platform, and it can be accessed from anywhere in the world, by anyone in your company. For some, it’s appealing because it helps them get Hadoop out of their data center. Mainly, it can give business analysts real-time insight, without the headaches.

BDaaS has huge potential for all organizations, and it’s going to be fascinating to watch the embrace of this new managed service in the coming years.



Posted in Big Data, Sales & Marketing by Lisa Petrucci

Lisa Petrucci is Vice President of Dun & Bradstreet Global Alliances and Partnerships.

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