Better-Built Applications, with Data Inside

Janet_RamsdenNext year, 85% of Fortune 500 companies will fail to use Big Data to deliver a competitive advantage to their business, says Gartner’s Big Data web page. That’s a huge problem. And it extends beyond the enterprise to the mid-market, startups and every company in between.

The biggest roadblock is that companies are still trying to figure out how to integrate real-time data into bulky enterprise applications like ERP and CRM systems, so sales, marketing, operations and nearly every other business function can make better decisions faster.

While this struggle continues in much of the enterprise software market, there are a growing number of companies and developers who are building applications that are focused, from the outset, on providing real-time intelligence to end users, without a lot of integration hassles. SugarCRM is just one example. These forward-thinking companies are making actionable insight a reality by streaming high-quality data into their applications, giving people access to valuable insights as part of their existing workflows. The critical differentiator here is that data and insights are a priority, rather than an afterthought.

Today, businesses are deploying these next-gen applications faster than ever before – and with less hesitation. They’re seeking new and easier ways to finally take advantage of the data they have, and supplementing it with third-party data to create an even richer asset. So what’s causing this confidence in ‘alternative’ applications? A new faith in the technologies that have fundamentally changed how we work.

Consider the cloud. Red Hat’s CEO Jim Whitehurst captured this evolution best in this LinkedIn post:

I think of all of the CIOs I’ve been meeting with and talking to over the last six months. The conversations are really changing when it comes to discussing cloud. Instead of wondering if it’s safe or reliable, they’re asking me “How do I operate it?” or “How does this make the lives of my operations teams different, better?”

So many businesses leaders are asking themselves these questions – and are finally changing business as we know it to power smarter decisions. Are you?

 

Image credit: Janet Ramsden

Posted in AllianceNetwork, Big Data, Data Quality, Sales & Marketing by Lisa Petrucci

Lisa Petrucci is Vice President of Dun & Bradstreet Global Alliances and Partnerships.

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