Data Dialogue: CareerBuilder Consolidates CRMs, Identifies Hierarchies and Provides Actionable Insight for Sales Enablement

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A Q&A with CareerBuilder’s Director of Sales Productivity  

CareerBuilder, the global leader in human capital solutions, has evolved over recent years to better meet marketplace demands. “We’ve moved from transactional advertising sales to a software solution, which is much more complex with a longer sales process and a longer sales…

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How SIs Extended a Data-Enriched CRM to Verify Lead Form Data

Umberto SalvagninWhat if there were a way to make enterprise employees more productive when it came to finding, qualifying and approving new sales leads? Well, now there is. Dun & Bradstreet worked with AllianceNetwork partner CodeRight to deliver a solution for lead form automation. The goal? Help the client’s sales team process leads…

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System Integrators Fuel Customization

Brock BuildersHome-builder D.R. Horton is the largest residential construction company in the United States. Like many companies, it has optimized its business model using simple principles: Build a simple product, make it customizable and make it easy to support.

With this strategy, D.R. Horton has realized 84 quarters of consecutive growth. There are a variety…

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How to Make SharePoint Users Happy: Data, Service and Integration

 

Juhan SoninOmnicom Group, a leading global advertising and marketing communications services company, had a problem. How could it improve the experience and adoption of its customized instance of Microsoft SharePoint for hundreds of users spread around the globe? How could it squeeze more value from Dun & Bradstreet services and insight?

Omnicom needed to make it…

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Looking Forward to SugarCon 2015

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We’re looking forward to SugarCon 2015 in San Francisco next week. This will be our second visit to SugarCRM’s annual conference, and we’ve stepped up our presence at the event as a Diamond sponsor. Why? Because SugarCon puts us in direct contact with SugarCRM users, and those conversations help us calibrate to…

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Taking a Data-Driven Approach to Territory Alignment

salesterHow well are your clients able to define and manage their sales territories? If you’re talking to a company that operates globally, chances are they could use some help.

Here’s an example. A growing software company was looking to accelerate revenue growth and realign its sales teams to go to market more effectively. Using Dun & Bradstreet industry…

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Three Options for Data Delivery

dnbDirectboxData is the fuel that fires profitability. But what’s the best way to access this energy source? The rise of Data as a Service (DaaS) is transforming data delivery, but that doesn’t mean it’s right for every business.

Think about it this way. You’re installing a…

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D&B Partners with Oracle BlueKai to Deliver Optimized B2B Ad Targeting

marketers-datainWith a focus on driving success for our customers across the enterprise, D&B continues to blaze new trails in the B2B marketing space. Building on our strategic relationship with Oracle’s Data Cloud group, in which D&B is the backbone of the Oracle Data as a Service for Business offering, the two companies have extended the solution by entering…

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Data as a Service: From Flat Files to Real-Time Insight

an_api_callTime is money. So, increasingly, is data. Here’s the catch: Data’s value actually ‘rusts’ over time. Consider this. Every 60 minutes, businesses are hit with an average 399 lawsuits, D&B research shows. In the same amount of time, 148 new businesses are started, while 9 file for bankruptcy—and that is just in the U.S. And…

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After the Honeymoon: Building a Partnership

AirwolfhoundLet’s say you’ve signed a partnership or alliance contract with Dun & Bradstreet (D&B). Now what?

It’s a great question. Often, we spend so much time making the match, as it were, we forget about all the work that it takes to actually partner effectively, and achieve the desired results.

Are you up to the task?  Do you have…

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