From Earth to the Moon and Back 6x: How Data Drives Digital

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For businesses today, we live in a Data Economy, where high-quality data has become one of the most valuable commodities in pursuit of global growth. No place is that demand more prominent than in digital marketing.

Today companies are spending in the neighborhood of $11 billion a year worth of transactions on digital data to support…

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Think Data First, Platform Second – Why Data Fuels MDM

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As the volume of data coming into organizations – from both internal and external sources – continues to grow and makes its way across departmental systems in many different formats, there is a critical need to create a single, holistic view of the key data entities in common use across the enterprise. Master…

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Skills That Matter in a World Awash in Data

animal-197161Original content found on www.linkedin.com/skills-matter-world-awash-data

There is a paradox put forth by the French philosopher Jean Buridan which is commonly referred to as Buridan’s Ass. One interpretation goes something like this: Take a donkey and stake it equidistant between two identical piles of hay. Since the donkey is incapable of rational choice and the…

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Data and Instinct – Inspiration’s Yin and Yang

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With all the momentum around the easy access to customer data across the digital landscape and the variety of tools that let marketers make quick sense of that data, some might think human intuition is becoming obsolete.

We’re here to say human instinct is alive and well in the world of IoT and Big Data….

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Data Dialogue: CareerBuilder Consolidates CRMs, Identifies Hierarchies and Provides Actionable Insight for Sales Enablement

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A Q&A with CareerBuilder’s Director of Sales Productivity  

CareerBuilder, the global leader in human capital solutions, has evolved over recent years to better meet marketplace demands. “We’ve moved from transactional advertising sales to a software solution, which is much more complex with a longer sales process and a longer sales…

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INFOGRAPHIC: Exploring Inter-Connected Business Relationships

downloadHow Understanding Relationships Drives Better Data and Analytics

How much do you really know about the companies you do business with day in and day out?  Sure, you may understand how your growth is affected by dealings with that supplier you’ve worked with for over a decade. But what about the association that supplier has to another…

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Calling All Data Scientists

Data Scientist photo-1427751840561-9852520f8ce8Being a data scientist is one of the hottest jobs around.

The Harvard Business Review article Data Scientist: The Sexiest Job of the 21st Century describes the role this way: “It’s a high-ranking professional with the training and curiosity to make discoveries in the world of big data. Their sudden appearance…

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