From Earth to the Moon and Back 6x: How Data Drives Digital

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For businesses today, we live in a Data Economy, where high-quality data has become one of the most valuable commodities in pursuit of global growth. No place is that demand more prominent than in digital marketing.

Today companies are spending in the neighborhood of $11 billion a year worth of transactions on digital data to support…

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Think Data First, Platform Second – Why Data Fuels MDM

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As the volume of data coming into organizations – from both internal and external sources – continues to grow and makes its way across departmental systems in many different formats, there is a critical need to create a single, holistic view of the key data entities in common use across the enterprise. Master…

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Data and Instinct – Inspiration’s Yin and Yang

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With all the momentum around the easy access to customer data across the digital landscape and the variety of tools that let marketers make quick sense of that data, some might think human intuition is becoming obsolete.

We’re here to say human instinct is alive and well in the world of IoT and Big Data….

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The Six Steps of Account-Based Marketing Data Analysis

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Account-based marketing is a B2B marketer’s direct path to driving customer growth and loyalty. While there’s been a lot of hype about ABM over the last year, here at Dun & Bradstreet we’ve been providing the commercial data and analytics our customers use to inform their account-based strategies. It’s something we believe in and…

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Data Dialogue: CareerBuilder Consolidates CRMs, Identifies Hierarchies and Provides Actionable Insight for Sales Enablement

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A Q&A with CareerBuilder’s Director of Sales Productivity  

CareerBuilder, the global leader in human capital solutions, has evolved over recent years to better meet marketplace demands. “We’ve moved from transactional advertising sales to a software solution, which is much more complex with a longer sales process and a longer sales…

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INFOGRAPHIC: Exploring Inter-Connected Business Relationships

downloadHow Understanding Relationships Drives Better Data and Analytics

How much do you really know about the companies you do business with day in and day out?  Sure, you may understand how your growth is affected by dealings with that supplier you’ve worked with for over a decade. But what about the association that supplier has to another…

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4 Wishes Data-Inspired Leaders Want This Holiday

 

What Every Data-Inspired Leader Wants This Holiday

With the holidays in full swing, everyone is busy making their lists and checking them twice. But while electronics and toys routinely top the wish lists for most,…

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3 Reasons to Be Thankful for Data

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What better time to think about all that we’re thankful for than Thanksgiving? For businesses, there has never been a better time to be grateful for data and all it can do to help deliver new opportunities. Like a moist, juicy roast turkey, data is the one thing everyone seems to be…

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Data: Trick or Treat?

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Come October 31, hordes of miniature ghosts, ghouls and goblins will come knocking down your door for some sugar-filled treats. Of course it’s not what it seems. You know that behind the colorful masks and spooky costumes stand harmless children celebrating Halloween.

The question is, can you say the same about your data when it appears…

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Exploring the Marriage of Data and Technology at Oracle OpenWorld 2015

oow_clr_rgb-largeWhen a particularly big initiative or a particularly unwieldy messaging challenge confronts here on the marketing team at Dun & Bradstreet, we often revert back to a key principle: Our primary job is to make the complex simple.

To this end, given that we inhabit the decidedly difficult to decipher world of (ugh) “big data,” we…

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