From Earth to the Moon and Back 6x: How Data Drives Digital

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For businesses today, we live in a Data Economy, where high-quality data has become one of the most valuable commodities in pursuit of global growth. No place is that demand more prominent than in digital marketing.

Today companies are spending in the neighborhood of $11 billion a year worth of transactions on digital data to support…

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It’s Time For a Change of Season

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Maybe it’s the spring bloom underway here in the Northeastern part of the United States that has set my hopeful tone for renewal and growth. Seeing the yellow daffodils and forsythia that highlight my home’s front path always brightens my outlook. As they say, “Hope springs eternal.”

While I don’t think it was planned according…

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Think Data First, Platform Second – Why Data Fuels MDM

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As the volume of data coming into organizations – from both internal and external sources – continues to grow and makes its way across departmental systems in many different formats, there is a critical need to create a single, holistic view of the key data entities in common use across the enterprise. Master…

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Data Dialogue: CareerBuilder Consolidates CRMs, Identifies Hierarchies and Provides Actionable Insight for Sales Enablement

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A Q&A with CareerBuilder’s Director of Sales Productivity  

CareerBuilder, the global leader in human capital solutions, has evolved over recent years to better meet marketplace demands. “We’ve moved from transactional advertising sales to a software solution, which is much more complex with a longer sales process and a longer sales…

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The Chief Analytics Officer Takes Center Stage

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From coast to coast, the business world is lauding the emergence of the Chief Analytics Officer (CAO). That’s right, we said Chief ANALYTICS Officer. Perhaps you were thinking about that other C-level role that recently dominated the headlines – the Chief Data Officer? Nope, the CDO is so 2015. Despite it…

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Data Dialogue: The RED HAT Strategy For Clean, Collected Data and Insight

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A Q&A with Red Hat’s Director of Operations Data Management

Suzy Steele is honest with herself. “I own the data at Red Hat, the operations data, the strategy, and how we store the data,” says the open source technology leader’s operations director. “But I’m not a data person. I didn’t come with a data background.”

But…

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The Fact on FATCA: How Third-Party Data Reduces Time, Cuts Costs and Improves Customer Experience

fatca_microscopeBy its very name, “big data” sounds like something that always makes business more complex. But here’s one instance, from the world of tax compliance, where the opposite is the case.

The Foreign Account Tax Compliance Act, or FATCA, requires foreign financial institutions (FFIs) to report to the IRS information about financial accounts held by U.S. taxpayers, or…

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B2B Marketing Executives’ Data Quality Delusion

hot_air_balloon_above_jets_730x487Besides maybe Chrissie Hynde, B2B marketing executives are the greatest pretenders ever.

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Exploring the Marriage of Data and Technology at Oracle OpenWorld 2015

oow_clr_rgb-largeWhen a particularly big initiative or a particularly unwieldy messaging challenge confronts here on the marketing team at Dun & Bradstreet, we often revert back to a key principle: Our primary job is to make the complex simple.

To this end, given that we inhabit the decidedly difficult to decipher world of (ugh) “big data,” we…

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The UN’s Lessons in Data Inspiration


unglobalpulseFive Smart Elements of a Global “Data Revolution” 

The United Nations recently held an event called “Data Playground” at the Microsoft Technology Center. The goal, according to the UN, was to “celebrate momentum around a ‘Data Revolution’ for sustainable development.”

(The tweets were particularly interesting and you can find them here:…

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