D&B is taking its new “outside-in” approach seriously, signing a strategic partnership agreement with Oracle that makes D&B data available to sales and marketing professionals through Oracle’s cloud-based Data as a Service for Business (Oracle DaaS for Business).
The combined solution is designed to create an ‘intelligent data layer’ — a way to add rich sources of third-party data, including D&B’s commercial business data, social media and professional contact information, to Oracle’s cloud-based applications.
The pre-integrated solution places the power directly in the hands of end users, enabling them to access data in native formats and to view high-quality data and insights within their application ecosystem. Using Oracle DaaS for Business with D&B data, companies can make headway on key strategic initiatives such as:
- Data-driven decision-making
- Omni-channel marketing
- Gaining a 360-degree view of the customer
- Sales optimization
- Social media marketing
- Global data management
The combined solution will be offered first to Sales and Marketing Cloud customers and then will be extended to the full suite of Oracle DaaS applications.
Check out today’s press release to find out more about the strategic partnership between Oracle and D&B. If you’re heading to Oracle OpenWorld, stop by the D&B booth for a sneak peak of the new capabilities in Oracle DaaS for Business.
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