DaaS Market to Take Off in 2015

DaaS2015Data as a Service (DaaS) is about to become a very big deal. According to a recent blog post by Forrester Research analyst Gene Leganza, Predictions for the Data Economy in 2015, the data economy is expected to surge forward in 2015.

DaaS has been maturing as a technology over the past 12 months. Now, according to a Forrester report, also titled Predictions for the Data Economy in 2015, data services will enter the mainstream as part of product and solution sales. Forrester Research clients can download the full report.

“The number of business and technology leaders telling us that external data is important to their business strategy has been growing rapidly — from one-third in 2012 to almost half in 2014,” Leganza wrote.

The report’s authors, Leganza, Jennifer Belissent and Fatemeh Khatibloo, make a second prediction: Data analysts and scientists will make more data, analysis and insights available by publishing APIs and streaming data through Microsoft’s Azure Marketplace.

Diving into the data economy comes with opportunity and challenges for businesses and consumers alike. People new to the field will need to ask all sorts of questions to understand what services are right for them, and how to get the most out of them. Still, we’re optimistic that this is just the start of a new era in which DaaS helps transforms business. Onward!

Image credit: Juhan Sonin

Posted in AllianceNetwork, Data Quality, Sales & Marketing, Solution Partners by Lisa Petrucci

Lisa Petrucci is Vice President of Dun & Bradstreet Global Alliances and Partnerships.

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