How to Tap into Data as a Platform

r2hoxWe’ve been very happy to see how our Data as a Service (DaaS) offerings bring better quality data into all sorts of enterprise applications. It’s a great value proposition for our CRM, ERP, BI and MDM software partners – companies like SugarCRM, Oracle, Microsoft, SAP/Ariba and Salesforce.com – because it gives their customers a way to address data quality issues at the point of use. DaaS offers significant ROI, because it helps sales, marketing and other teams to be more productive and stay focused on tasks that matter most to the business.

But we’re also looking ahead. What’s next, after DaaS? How can we bring the benefits of high data quality to other workflows, processes and teams? Well, there is a new cloud-based paradigm emerging, sometimes called Data as a Platform (DaaP). The idea here is to offer data itself, free and clear of any one application, directly to all sorts of customers, processes and technologies via the cloud.

That is DaaP’s lure: the prospect of bringing Dun & Bradstreet (D&B) completely and totally to the cloud, including our insight, our data fabric, our content and our customers. The data itself – rather than applications – is the asset being sold, largely eliminating integration headaches associated with traditional file uploads, application updates and data service implementations.

By bringing D&B to the cloud, we change the computing and engagement model with our customers and partners. No longer will we be shoehorning our services and data implementations into legacy enterprise systems. Instead, we bring our customers to us. This allows both D&B and our customers to integrate and scale with greater agility.

There is a new category of partner emerging: Cloud Service Integrators (CSI). Companies like Informatica, SnapLogic, Mulesoft and Boomi are strong examples of this type of solution provider – sometimes referred to as iPaaS providers. They can help us negotiate the handshake of technologies and processes between publishers (like D&B) and subscribes (like our customers) to services bartered, brokered and resold in the cloud. Importantly, CSIs are self-provisioning, and our customers like that.

DaaS has evolved to the point where processing speeds and data quantity and distribution are key to staying competitive. DaaP advances this idea and opens up new markets and revenue opportunities – both for us and for our partners.

Because it’s cloud-based, DaaP does not rely on APIs to connect to an application-centric solution in the enterprise alone. And it does not require a deep on-premise infrastructure that needs to be maintained and updated. So departments can gain advantages of merging and analyzing different data types, without necessarily being tied to an enterprise data warehouse, with its potential hardware, network and software license constraints.

Now more than ever, DaaP provides a powerful partnering opportunity to bring home the vision of new data marketplaces for data scientists, end users and enterprise consumers – that includes both D&B and our partners. Now is the time to evaluate how we should work together to take full advantage of the DaaP opportunity. Are you a CSI? Tell me your thoughts about DaaP. How can we partner? Email me at: sonntage@dnb.com.

Image credit: r2hox

Posted in Big Data, Data Quality, Sales & Marketing, Strategic Partners by Eric Sonntag

Eric Sonntag is Vice President of System Integration for Dun & Bradstreet Global AllianceNetwork

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