Finding the ROI Equation for Data Quality

k_rupp2How do companies justify a data quality initiative? One way is to estimate the return on investment (ROI) of enriching, matching and cleaning the data they already have, so it’s more valuable as part of their key business processes.

D&B and Salesforce.com have teamed up to educate customers and prospects on the core tenets of data quality and to connect the dots between CRM data quality and more productive sales teams.

The two companies cosponsored a webinar, Five Ways to Improve Sales Productivity with High-Quality Data, with experts from Salesforce.com, D&B and Standard Register, to talk about how cleaner data can directly impact a business’ bottom line. By targeting CRM systems and sales teams, the value proposition is clear: Sales reps get more done using CRM that’s accurate and enriched. And that translates to business growth. Find out more by  viewing a replay of the webinar from August 28, 2014.

Salesforce.com and D&B also coauthored a white paper on the topic, The Core Essentials of Data Quality: Five Ways to Improve Your CRM and Sales Productivity with High-Quality Data, which takes a broader view of data quality over time, including realizing goals for Big Data and data-driven decision-making, as well as systematizing data quality using governance and best practices. After all, it’s never too early to prepare for a more competitive future.

Image credit: K Rupp

Posted in Data Quality, Sales & Marketing, Strategic Partners by Lisa Petrucci

Lisa Petrucci is Vice President of Dun & Bradstreet Global Alliances and Partnerships.

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