D&B and Dreamforce 2013: The Force of Innovation and Customer Engagement

Dreamforce logo squareDreamforce is Salesforce.com’s annual customer conference in San Francisco and the largest conference in the software industry, attracting over 130,000 attendees this year. Salesforce has always leveraged this event to engage its rapidly growing customer base and showcase its innovation—this year did not disappoint on either front.

Salesforce reinforced two key themes at the conference: First was the “Internet of Customers,” referring to the mobile and social nature of their customers and the solutions they consume. Second was a reinforcement of the company slogan “Sell, Service, Market, Succeed” that refers to the key Sales, Marketing, and Service cloud components of their product platform.

The keynote address by CEO Marc Benioff focused on the new product platform called Salesforce1. This is a unified platform that combines and integrates the Sales, Service and Marketing cloud solutions and provides them to the developer community through Platform-as-a-Service. The capability includes APIs and App developer tools that let corporate and third party developers quickly and easily customize and personalize Salesforce platform capabilities for their specific needs. The mobile theme was pervasive throughout the session. Salesforce1 represents the most powerful cloud-based solution in the Sales, Marketing and Customer Service markets delivering critical capabilities in an easy cloud based solution.

Salesforce customers feel strongly connected to the company and serve as brand evangelists. This is reflected in the customer sessions where the attendance and engagement levels are extremely high, and in the fact that they attract both technical and non-technical attendees. Customers also seem to embrace the culture of the company, including its social and non-profit involvement. Salesforce follows a 1:1:1 model – donating 1% of Equity, 1% of profits and 1% of employees’ time towards non-profit and community programs. This program was pioneered by Salesforce in its early years and is now a cornerstone of a number of Silicon Valley IPOs.

What does this mean for us at D&B? Salesforce.com is a key strategic partner for D&B as part of our Data.com partnership, and we had strong representation across multiple panel sessions and key speaking engagements. As Salesforce.com evolves and grows their solutions and customers, we at D&B will enable that growth by providing insight customers need to grow their own businesses. Customers are taking note of the partnership and are learning how they can benefit from it. As adoption of the Data.com solution grows among Salesforce customers, we have the opportunity to reach many new customers and serve our joint customers in unique ways.

View the keynote about Data.com by Data.com SVP & GM Andy MacMillan here.

Posted in Data Quality, Sales & Marketing, Strategic Partners by Vimal Vel

Vimal Vel is Vice President of Partner Solutions Strategy at D&B.

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