Dun & Bradstreet announced its intent to acquire the Dun & Bradstreet Credibility Corporation yesterday, a division it spun off roughly five years ago. The plan is for Dun & Bradstreet Credibility to join Dun & Bradstreet as a new division, called Dun & Bradstreet Emerging Businesses, headed up by Jeff Stibel, Dun & Bradstreet Credibility Chairman and CEO, and reporting to Dun & Bradstreet Chief Operating Officer Josh Peirez.
In recent years, Dun & Bradstreet has expanded its growth agenda to include global business, strategic and solution partners, cloud-based content delivery and now the small and mid-sized business market, including entrepreneurs. Credibility Corp. has made significant investments in platforms, sales training and product development to better serve locally owned business needs – an investment that Dun & Bradstreet says will complement its Hoover’s offering.
“We are excited about this transaction which we expect will further enable Dun & Bradstreet’s overall growth strategy, and quickly accelerate our presence and reach in the small and emerging business arena,” said Bob Carrigan, President, CEO and Director, Dun & Bradstreet. “In a short amount of time, Dun & Bradstreet Credibility has become the market leader in this area, turning its small business assets into an impressive and thriving business experiencing double-digit growth. This is an investment in our strategy that will transform the way we go to market, capture market share, and expand Dun & Bradstreet’s capabilities to deliver more sophisticated solutions to the diverse needs of this critical business sector.”
The deal is expected to close in May 2015, pending regulatory approval.
Image credit: Michael Coghlan