Uncovering Truth and Meaning through Location Intelligence

dnbViabilityToday, Location Intelligence is a core part of how we live our lives. From planning a vacation, to locating a restaurant that will not disappoint, to simply finding your way to a business meeting across town, the availability of highly accurate location-based information allows average people to move through their lives effortlessly.

Why We Are Excited about Location Intelligence Partnerships

At Dun & Bradstreet, we aim to bring the same level of ease and insight found in our non-work lives to the working lives of those in governments and businesses. This goes right to our corporate purpose:

Dun & Bradstreet grows the most valuable relationships in business by uncovering truth and meaning from data.

In many cases we are already part of the story. Today Dun & Bradstreet provides foundational data into many of the leading Geographic Information Systems (GIS) and Location Intelligence applications as well as within our own mobile solution for Sales & Marketing, Mobile IQ. And we know we have just cracked the surface of what we can do. Imagine accessing deep knowledge of single businesses in any area globally: their financial health, their potential as a prospect, their executives and key employees. Now imagine applying that same lens to the collective businesses in the same area or comparative areas. It is easy to see the benefits to almost any planning process involving businesses.

We like to say we use analytics to seek out stories, answers and knowledge that give our customers transparency and foresight about their worlds. Within Location Intelligence, we see endless possibilities to provide that.

Providing the Widest View of Businesses Globally

When it comes to providing a view of businesses globally, we think our numbers are as impressive as the opportunity itself. Today, Dun & Bradstreet’s global commercial database brings together data from 35,000 sources to provide information on 235m businesses, across 1,000 industries, in more than 220 countries. That information is updated 5m times a day, providing high rates of data quality and accuracy.

Our Location Intelligence partners use this global business data to fuel many applications from GPS to GIS, providing insight into everything from the basics, like names and addresses, to industry classifications, professional contacts, diversity indicators and corporate family tree linkages. And that’s just the start.

The Many Uses of Predictive Insights

As we look at expanding the value of Location Intelligence technology, we are most excited about doing so with our predictive insights. Take for example our Viability Rating, one of our most powerful tools in assessing the current and future health of a business. This multi-dimensional rating provides insight in four areas: viability, portfolio comparison, data depth indicator and company profile.

Viability: We assess the probability that a company will no longer be in business within the next 12 months, compared to all businesses in the same country within the Dun & Bradstreet database. The reason could be voluntary or involuntary close of business, becoming dormant or inactive, or filing for bankruptcy.

Portfolio Comparison: We assess the viability of a company compared to similar businesses within the same model segment. The type of data used to classify these segments may include available financial data, trade payments or firmographics and business activity.

Data Depth Indicator: We present the level of predictive data available on a business that was used to score its viability. Data depth includes how much business intelligence is known about a business based on the availability of predictive information such as commercial trading activity, financial attributes and firmographic data.

Company Profile: We examine how established a company is based on a combination of categories including financial data, trade payments, and demographics on the different categories within the profile.

Together, these indicators provide an extremely powerful tool for understanding the current and future health of a business. Now apply this predictive intelligence across industries and within a Location Intelligence application, and the possibilities are vast. By visualizing the individual and collective financial health of businesses in an area, we can support so many things, from predicting business loan performance or the impact of a natural disaster on businesses, to the creation of super-effective sales or fund-raising campaigns.

Our Viability Rating is just one of the many pieces of predictive analytics that we provide on businesses. Dun & Bradstreet’s business intelligence married with Location Intelligence technology provides the opportunity to help professionals understand how quickly they will be paid, reduce the potential for fraud, create effective sales and marketing campaigns, make decisions about staff allocation, manage supply chains, provide aid to emergency responses, provide planning for governments and much more.

We Are Looking for New Partners in Location Intelligence

Dun & Bradstreet partners with many of the best and brightest in Location Intelligence technology, and we are not close to being done. If your firm provides Location Intelligence solutions, anywhere in the world, and you feel you would be a good fit as a partner to Dun & Bradstreet, we would love to hear from you. If you would like an informal conversation or to challenge us with a business-related problem or opportunity within the context of location, reach out to me directly at koppelmannm@dnb.com.

To learn more about Dun & Bradstreet’s data and insights, including the Viability Rating, visit us at http://www.dnb.com/company/our-data.html.

 

 

 

Posted in Data Quality, Sales & Marketing, Solution Partners, Strategic Partners by Michael Koppelmann

Michael Koppelmann is a Sr. Director, Global Alliances and Partner Solutions for Dun & Bradstreet

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