D&B Drives toward Influence Revenue

Kat MasbackSMAs we settle in to our final fiscal quarter, it’s good to take a look at the past year to see what we’ve accomplished and what we expect to tackle next year. From a channel perspective, D&B cranked on a number of fronts in 2014. We continued to drive sales through our direct team. We signed new D&B AllianceNetwork partners, who resell D&B content as part of an integrated solution, such as SugarCRM and Microsoft Dynamics CRM. And we’ve extended our network of technology partners like Salesforce.com, Oracle and Microsoft Azure to offer access to D&B commercial data as part of online services.

It’s a lot of change, moving D&B into new markets and new channels. It also brings a set of fresh new ideas to our company. One of the most intriguing is “influence revenue,” or the ability to grow a business by partnering with other organizations, so our content is present where it can do the most good. As we build and expand our channel strategy, the idea of influence revenue is a great guiding principle.

In 2015, we plan to target and recruit large software vendors, like IBM, Hewlett Packard and SAS. We also want to recruit and train service partners, including large and small system integrators (SIs), to help us bring Data as a Service (DaaS) to all kinds of great new partner solutions.

These types of businesses have a lot to offer. For D&B, software and service partners help us attract new customers, from all points on the spectrum. Their partnership will help us scale revenue, secure implementation capacity and expand the reach of the D&B brand.

For our shared customers, the joint value proposition is compelling: Help build end user confidence in software solutions, company data and the resulting business insights. Interested in becoming a D&B partner? Contact us online to get the process started.

Image credit:  Kat Masback


Posted in AllianceNetwork, Data Quality, Sales & Marketing, Solution Partners, Strategic Partners by Eric Sonntag

Eric Sonntag is Vice President of System Integration for Dun & Bradstreet Global AllianceNetwork

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