Informatica to Natively Integrate Dun & Bradstreet Data

At InformaticaWorld 2015 this week,  Dun & Bradstreet and Informatica announced a strategic alliance that natively integrates Dun & Bradstreet content into Informatica’s Intelligent Data Platform and core applications, including Master Data Management (MDM), Total Supplier Relationship (TSR), Data Quality (DQ) and Data Integration (DI). As a result of this partnership, customers will be able to access D&B’s timely data through Informatica’s Business Data Enrichment services and seamlessly integrate it into key workflows that drive business decisions. In today’s data-driven business environment, maintaining quality data and enriching and integrating it into an enterprise’s workflows are emerging as a critical competitive imperative.

No company integrates more data — via best-in-class integration software — than Informatica. And no company provides more relevant, timely and comprehensive commercial insight than Dun & Bradstreet. So when the industry leader in integration technology partners with the world’s best B2B data provider to natively embed actionable commercial content, it’s a big deal.

Using Data to Build Relationships

Relationships are the driving force in business. Long-term success in business is dependent on how much you know about your customers and suppliers. The amount of information available, how quickly it evolves and its inherent unreliability prevents enterprises from knowing their relationships to the degree required to grow their businesses.

For every business, valid, relevant and complete information is required to make data-driven decisions that lead to growth. The ability to “separate the signal from the noise” and extract truth and meaning from your data is a significant competitive advantage. So how does a business become data-driven? The first step is to obtain world-class data and integration capabilities.

The Informatica and Dun & Bradstreet alliance will enable users to gain a holistic view of their most profitable relationships within their Informatica workflows. This native integration means no training sessions, no learning curve, no complexity to get in the way of enabling and leveraging action-oriented data. Informatica’s Data as a Service easily and quickly integrates D&B’s powerful information into a user’s existing workflows so IT can deliver meaningful insight to marketing, sales and procurement that enable better, faster decisions that drive growth.

To learn more about this exciting, new strategic alliance and Informatica’s Business Data Enrichment service Powered by Dun & Bradstreet, please stop by our booth #406 at InformaticaWorld from May 12th through the 14th at the Cosmopolitan Hotel in Las Vegas. You can also check out Informatica’s blog post about our joint partnership.

Posted in Data Quality, Strategic Partners by Andrew Lea

Andrew Lea is a Marketing Director, Channel Enablement for Dun & Bradstreet Strategic Alliances

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