Joining the API Economy


APIs, or application programming interfaces, are not sexy. But they are useful, and becoming increasingly important as the foundation for a new economy around data creation, sharing and consumption.

According to a Forbes Q&A, “APIs are a logical framework for people to access, share, and integrate data regardless of where it lives or how it’s stored.”

APIs give third-party and corporate developers a way to write code that connects applications to other applications and data streams. That means there’s a nearly limitless potential for software engineers to create new experiences – and value – for data consumers. And it’s what makes the idea of an API Economy so interesting. Where’s it going to go? How will it change the enterprise applications we’ve lived with for the past 20 years? Who’s going to own this new world? Developers? Investors? Entrepreneurs?

To help innovative companies take advantage of new data models, D&B is building a new line of business, D&B Partner Solutions. It’s a collaborative approach to development built around our open APIs and clean data streams that software developers can use to improve data quality within their applications. Using open APIs, developers can extend any application, media site or service to include new data and new functionality.

This is good news for end users, who are yearning for solutions that give them easy access to the best data and application functionality available. Business analysts are impatient for better BI solutions and modernized data delivery. So I have just one question: Are you up to the challenge? Become a partner, and you can help us build and deliver these new solutions.


Related article: Apple Developers Conference 2014 and API Economy

Posted in AllianceNetwork, Big Data, Solution Partners, Strategic Partners by Lisa Petrucci

Lisa Petrucci is Vice President of Dun & Bradstreet Global Alliances and Partnerships.

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