Message of Optimism at Ariba LIVE

Original Jake drawing for the Life is good t-shirt company

Life is good, if the kickoff to Ariba LIVE  is any indication. One of the most inspirational speakers at the conference today was Co-Founder and Chief Executive Optimist Bert Jacobs of Life is good, a clothing company. Jacobs took the stage with an upbeat presentation and a simple message: Listen to your customers. Jacobs gave a quick history of the Life is good Company, which he and his brother John started by selling t-shirts. His philosophy is simple: You only have one life, live it good.

Jacobs stayed true to this viewpoint and attitude, even though the brothers were told that they would never make it.  What was the secret to their success? They listened to what their customers wanted and always acted in a positive manner. The culture of optimism paid off as a business strategy, and the company grew its sales from $87,000 in 1994 to over $600 million in 2010.

Better yet, Life is good has raised more than $9.5 million for the Life is good Playmakers foundation, with a goal to give every child a safe and joyful childhood.

What can business professionals learn from this inspiring success story? Stay true to your principles, be mindful of what you put out into the world, and do good work.

Now, I’m off to check out the Ariba LIVE booths, to see what’s new in the business commerce world.

Posted in Sales & Marketing, Strategic Partners by John Binder

John J. Binder, Execution Program Manager for D&B’s Strategic Alliances group.

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