“When you’re first thinking through an idea, it’s important not to get bogged down in complexity. Thinking simply and clearly is hard to do.” – Sir Richard Branson, CEO of Virgin
As every business knows, there is opportunity and risk when it comes to expanding into a new territory. How to build a reliable supplier network? Which customers will pay on time, and what are the options if they don’t? A smart strategy is to research the geography you’re entering, before committing to the area.
At Dun & Bradstreet, we’re hoping to help companies do that more easily with a quick and powerful way to focus in on those few countries that match your economic, commercial and political criteria.
Due Diligence, Simplified
Dun & Bradstreet compiles global country risk data and is now offering that insight right within the Salesforce Analytics Playground. Even casual users can powerfully explore Dun & Bradstreet’s country-specific information to visualize, compare and assess before deciding where to trade, invest or extend credit to local companies. Compare economic data, government finances, GDP, growth, inflation and more before committing to doing business in a new and unfamiliar place.
Salesforce Analytics Playground users can access the following data points for 33 countries. (Full reports are available from Dun & Bradstreet for 132 countries.)
- Real GDP growth %
- Nominal GDP in USD
- GDP per capita in USD
- Local currency in USD
- Current account in USD
- Current account % of GDP
- Foreign exchange reserves
- Import cover
- Government balance %
- External debt % of GDP
- Population (year-end millions)
- Debt service ratio
- SIC codes
Salesforce Analytics Playground offers a visually compelling dashboard to help users compare the economic conditions of the covered countries, making it simple to slice, dice and try out the data, free of charge.
Full Country Insight Reports
Once users have identified the countries that deserve a closer look, they can learn more by ordering an in-depth report online from Dun & Bradstreet. Each 20- to 50-page report provides detailed risk variables for that country, including political, macroeconomic, commercial risks. Learn more about the country through an executive summary, and overview of trade and investment environments – before you nail down your business goals and strategies to enter a new market.
You can read more about the enhanced version of Salesforce Analytics Playground, a free version of Salesforce Analytics Cloud, which also includes content from WealthEngine and Acxiom.
Image credit: Paul VanDerWerf