Omnicom Group, a leading global advertising and marketing communications services company, had a problem. How could it improve the experience and adoption of its customized instance of Microsoft SharePoint for hundreds of users spread around the globe? How could it squeeze more value from Dun & Bradstreet services and insight?
Omnicom needed to make it easier for employees in different departments to have access to the same Dun & Bradstreet verified client and account data. And it wanted to make sure its users could get a wide set of referential business data when prospecting for new clients.
Time was tight for the project – and Omnicom’s budget was limited. To cap it off, Omnicom also wanted the work completed quickly. To start, Omnicom licensed Dun & Bradstreet’s D&B Direct 2.0 APIs. Then it hired CodeRight, a member of the Dun & Bradstreet Global AllianceNetwork that specializes in implementing “Clean Data” CRM and marketing automation solutions.
System integration is a “great add-on service to Dun & Bradstreet product offerings,” said Bryan Tuttle, President at CodeRight. “Our customers demand development resources that are familiar with Dun & Bradstreet products and data, and can deliver the solutions without spending prolonged time to understand the third-party product.”
“CodeRight was terrific partner to assess, scope, implement and deliver Omnicom’s solution,” said Helen Yang, Solutions Architect at Dun & Bradstreet. “The add-on service is a great partnering opportunity for the SI too. They fulfill the service gap for Dun & Bradstreet and invariably find new referral and resell business both companies can exploit.”
Better Usage, Better Results
The final solution allows Omnicom Group to make use of the new features and functions in the latest version of D&B Direct, with data points such as Universal/Global DUNS Number and Type of business. With better quality data, Omnicom now has the tools it needs to improve and streamline business processes two-fold: First by preventing bad data from ever entering system by being cleansed and matched, and second by using the enriched data to help decision-making and to route new accounts.
The overarching customer benefits are compelling. They include:
- Enhanced user experience, driving adoption and usage
- Better decision-making based on a more complete picture of individual customers and prospects, using data elements surfaced from the D&B Direct API
- Smoother workflows with fewer manual steps and more accurate information
Are your customers looking to implement a referential data set for their enterprise applications? You might find the resources you need to deliver better data quality – and better user experiences – via the Dun & Bradstreet Global AllianceNetwork program. If you’re a business looking to get some help, get in touch. We can help you find a system integrator that can take you from soup to nuts, including both a smart design and a well-executed implementation, using the latest Dun & Bradstreet products and methodologies.
Image credit: Juhan Sonin