Looking Forward to SugarCon 2015


We’re looking forward to SugarCon 2015 in San Francisco next week. This will be our second visit to SugarCRM’s annual conference, and we’ve stepped up our presence at the event as a Diamond sponsor. Why? Because SugarCon puts us in direct contact with SugarCRM users, and those conversations help us calibrate to their needs and think of new ways to make them more effective with their sales and marketing.

It’s been a year since we partnered with SugarCRM and completed a native integration of Dun & Bradstreet data with Sugar, called D&B for Sugar. In that time, we’ve grown our network of Sugar VARs ten-fold, even adding solution partners overseas. Exciting stuff.

What’s next? There are so many new areas to explore when we talk about integrating real-time Dun & Bradstreet business content into powerful CRM tools. The idea is to gives sales and marketing teams easy access to insight – about their customers, prospects, competitors and industry – right from within the Sugar interface.

Relationships Drive Growth

We care a lot about how end users derive value from a combination of SugarCRM and Dun & Bradstreet commercial data. And the core idea we keep coming back to is about how the right business relationships fuel long-term growth. So we like to think about Sugar as a ‘relationship platform’ for how companies engage with their customers and prospects – it’s really the normalizing layer between the many customer-facing teams within an organization and the folks they serve. And it makes it possible to connect easily, individual to individual, and get great business conversations started.

Want to learn more? This short video gives a high-level view of our value proposition. Conference attendees can hear directly from Dun & Bradstreet Senior Vice President of Global Marketing. Matt Collins, in his SugarCon keynote address, Relationships Are Key to Growth, on Wed., April 22 at 10:30am in the Continental Ballroom, Hilton Union Square. 

Sales Intelligence Breakout Session

Getting the right information at the right time can make a big difference – in lead prioritization, sales negotiations, competitive positioning, you name it. Vimal Vel, Dun & Bradstreet’s Vice President of Partner Solutions Strategy, will hold a breakout session about how to implement sales intelligence into CRM workflows on Tues., April 21 at 1:00 pm in Continental 2-3.

Sales intelligence gives sales teams a better way to perform day-to-day tasks. Teams are more effective when they’re clear about three key questions:

  • What company is most likely to buy my product or service?
  • Who is the decision-maker I need to speak to?
  • How can I quickly demonstrate an understanding of their needs?

Dun & Bradstreet, with its database and tools, can help Sugar users answer those questions. Our goal is to work closely with partners like SugarCRM to help organizations navigate through markets that are changing rapidly. For instance, in our database of more than 300,000 D-U-N-S Numbers for U.S. companies only 30% grew in 2014. Working together, we can provide the data and insight that leading companies need to build modern relationships that span platforms, territories and continents – and pave the path to progress.

Posted in AllianceNetwork, Data Quality, Sales & Marketing, Solution Partners, Strategic Partners by Erin Wright

Erin Wright, Marketing Director, Global Alliances & Partnerships

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