The opportunities to sell, buy, launch products, innovate solutions, enter new markets, and capitalize on nascent trends are endless today. The challenge is that you can’t pursue every opportunity until it succeeds or fails – you don’t have the time, money, or stomach for it. So, how do you know which ones are worth the effort and which ones to kick to the side?
Centuries ago, Sir Francis Bacon said, “Knowledge is power.” How right he was. Every single aspect of your business – marketing and sales efforts, customer and supplier relationships – can become more effective with better information.
That’s what this blog is about: how to leverage the right data from myriad sources to give you the informed perspective needed to transform your business. And how information and technology are becoming more and more intertwined, making it easier and faster to sift through the noise and find what you need to make the most informed decisions you possibly can.
There’s a lot of great innovation happening in this space, and we’ll take a good hard look at what’s working, what’s not, who’s leading and who’s lagging. Visit us often – we promise you’ll find interesting ideas, strategies, tactics and best practices for using data and insight to take your – and your customer’s – business to the next level.
Photo credit: fdecomite
Posted in Big Data by Mike SabinMike Sabin is the EVP & GM of D&B Global Alliances and Partnerships